How to Change Category on Instagram

Express your true passions and interests by changing the category of your account on Instagram.

Perhaps the categories you previously selected no longer reflect your interests, or maybe you’re just in the mood for a change. In order to attract a more targeted audience and increase your visibility, it is crucial you choose the one that best describes your business. Regardless of whether you’re a budding artist, a musician, a fashion designer, or a travel enthusiast, we will guide you on how to change the category of your account on Instagram.

How too change category on instagram revised

How to Change Category on Instagram

Often people transition from a personal to a business account or just want to switch things up in their profession. Instagram has over a thousand business categories to choose from to help users accurately represent their businesses that align with their products, or services. Let’s discuss the process of making a change to it.

Quick Answer

Follow the steps to change the category of your Instagram account:

1. Tap on the profile picture or icon in Instagram to access the profile page.

2. Tap on Edit profile.

3. Tap on Category and then choose your preferred option from the list.

4. Tap on the checkmark to save the changes.

Whether you’re a fitness studio, a tech startup, or a pet grooming salon, Instagram strives to provide diverse choices to cater to your specific business needs. To change the category on Instagram, follow these steps:

1. Launch the Instagram app on your device.

2. Tap your profile photo in the bottom right corner of the screen to access the profile page.

3. Tap on the Edit profile option.

Tap on the Edit Profile button once you are on your profile

4. Tap on Category to change it on Instagram.

After clicking on Edit profile tap on category

5. A predefined list of categories will appear, choose according to your need.


6. Then tap on the checkmark button in the top right corner.

7. Tap the checkmark button again to save changes.

Tap the checkmark button again to save changes

Also Read: 15 Best Free Email Providers for Small Business

Is It Necessary to Change Category?

While changing your category on Instagram is not always necessary, it can certainly be advantageous in certain situations. If you have shifted to a different line of work or hobby, changing your category can help you better represent yourself and your interests on the platform. 

Is Changing Category Beneficial?

Modifying your Instagram category can be a game-changer for your business or personal brand. Selecting the most relevant type attracts a larger audience genuinely interested in your content or products, and hence increases engagement and sales.

For example, a restaurant that changes its category from Local Business to Food & Beverage Company can attract more foodies and potential customers interested in trying out their cuisine. Similarly, a clothing store that changes its category on Instagram from Shopping & Retail to Fashion can attract more fashion enthusiasts interested in its products.

However, it’s important to note that changing your category too frequently may confuse your followers and affect your visibility on the platform. Therefore, it’s crucial to choose a category that accurately represents your brand and stick with it for a reasonable amount of time before making any changes.

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In conclusion, categories in Instagram are meant to potentially attract the right audience and grow your brand. Now that you know how to change the category of your business, take the time to evaluate your goals and choose the appropriate one that aligns with your brand’s identity. Before you leave, make sure to drop a comment for us.

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