Advantages and Disadvantages of Instagram for Business

The Instagram account for business is a way to leverage features that help analyze your activity and market your business on the platform. Just like anything else, there are some advantages and disadvantages of Instagram for Business. We’ll cover each one of them, and know why use Instagram for Business.

Advantages and Disadvantages of Instagram for Business

As Instagram continues to expand its features Instagram for business is one to watch out for. In this article, we will discuss various benefits and limitations of Instagram for Business applications. 

Why use Instagram for Business?

Instagram for Business comes with benefits tailored to your online presence. It can help you excel in the following areas:

  • Add a mode of communication for your brand through your account.
  • Lets you tag and sell your products with the help of a product catalog.
  • Lets you drive traffic to your official website and other socials.
  • A verified Instagram business account demonstrates your authenticity and reputation.
  • Allows you to network with like-minded people and businesses.

Instagram for Business | Advantages and Disadvantages of Instagram for Business

Advantages of Instagram for Business

The benefits packed with an Instagram Business account will help elevate your digital marketing strategy. Here are some advantages of a business account:

1. Elevate your brand’s presence

A feature exclusive to business Instagram accounts, the ability to boost a post’s reach lets you send that post to a wider audience:

  • A targeted group of your choice
  • To all of your followers
  • A recommended audience

This way, more people will be able to see, and henceforth engage with your content. Such posts appear as sponsored posts.

2. The impact of millennials on social media

The impact of millennials on social media

If you want to reach out to the millennial tribe on social media, you need to cater to them first. That said, you need to create posts that are relatable to them on a personal level. Share your story through your posts tailored for your audience.

3. The choice and relevance of hashtags

Hashtags are an asset for business reach, and they’ve been popular on Instagram for many years from now. They can help brands reach potential new followers, and extend reach with the help of simple searches done by millions of Instagram users. To sum it up, hashtags can be a great means to extend a brand’s reach and along with it, filter results for specific goals.

4. Emphasis on mobile devices

This is an important aspect because Instagram is a mobile-centric platform since its inception. Hence, this leads you into an environment where it is easy to share content with other mobile devices. With Instagram for Business, it is possible to create new communities with content you share.

5. Help elaborate your products concisely

Instagram helps you provide essential benefits and features of your products through visual media. In comparison to written communication, they can do a lot more. Pictures and videos make it easy to comprehend your product and get motivated to make a purchase.

6. Share your brand message easily

Share your brand message easily

This ease extends further to the fact that you can easily share Instagram content across multiple social media platforms. If a post from your brand ever gets viral, you may get new and potential visitors to your socials. Moreover, you get a chance to make money, which you can further invest into opening up new opportunities for yourself, or enjoy as a monetary reward for your effort.

7. Better metrics with Instagram Insights

Instagram Insights is the platform’s own analytics tool, which stores and offers brief analyses of a variety of metrics, including:

  • Reach
  • Follower count
  • Post-performance
  • Hashtag analytics
  • Visitor information
  • Click-through rate
  • Story performance
  • Audience information
  • Paid ad performance
  • Best time of the day to post content

Under Instagram Insights, you get access to essential information that can be elemental in curating content that suits your specific audience. This will help you in driving more traffic and sales for your brand.

8. Increased engagement with location tagging

Location tagging can be a game changer to improve engagement on your content. While local hashtags can benefit SEO efforts and visitor interaction, location tags can increase post engagement by 79%.

Also Read: How to Find Email Associated with Instagram Account

Disadvantages of Instagram for Business

Although the disadvantages are limited and may not always affect your growth, it’s crucial to know them, as they can let you alter your strategy accordingly.

1. Modes of sharing content

While it is now possible to share posts via non-mobile devices, many people find it less practical. Another thing to note here is that for some businesses, it is not always convenient to share or plan posts to share via mobile upload.

2. The general intent to use Instagram

As we keep talking about the advantages and disadvantages of Instagram for Business, as a marketer, we need to understand what makes people open Instagram in the first place.

For most users, Instagram is a means to stay connected and share content with family or a way to connect with your favorite celebs. When you look at Instagram from a social media perspective, it may not necessarily propagate the idea of shopping for products or services. This lack of intention will hardly reap any benefits for the brand.

3. More maintenance and other resources

For any business, consistency and regular online presence are crucial, because this is where it can build some reputation for itself. This implies that you need man-hours, management, money, and time to grow your business account.

4. A risk of decreased visibility

A risk of decreased visibility | Advantages and Disadvantages of Instagram for Business

If many businesses are promoting within your circle of followers, chances are that your followers won’t be able to see organic results in their feeds, which can make them unfollow business accounts. This is why it’s essential to stick to an organic tone in your collaboration posts and limit the number of promotional posts you’re putting out.

Also Read: Are Hashtags Worth It on Facebook?

Is Instagram Good for Business?

To sum it up, Instagram for Business comes with these functionalities:

  • Additional CTAs and buttons.
  • Upcoming and existing third-party integrations.
  • Post and story analytics.

Therefore, switching can benefit your business in a variety of ways.

Frequently Asked Questions (FAQs)

Q1. What are the 3 benefits of Instagram?

Ans. Instagram enables you to:

  • Improve communication with people.
  • Enhance your artistic side by capturing media.
  • Expand your professional network.

Q2. What is the main purpose of Instagram?

Ans. It is to share photos and videos with your friends, family, or followers.

Q3. What makes Instagram unique?

Ans. It is that you can use hashtags to increase your post’s visibility.


We hope this guide was helpful to you and you were able to get some of the advantages and disadvantages of Instagram for Business. Let us know how Instagram for business worked for you. If you have any suggestions or queries for us, please let us know in the comment section.

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