How Much Does Instagram Pay For 1 Million Views?

Over the years, the growth of social media has drawn the attention of content creators worldwide to create good content, monetize their posts, and earn.

Among the most common questions asked by emerging influencers and creators is: does Instagram pay for views and if yes, how much for 1000 or 1 million on Reels?

We’ll help you find the answer to your query and also understand how can one make money on the platform by uploading content.

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How Much Does Instagram Pay For 1 Million Views

Unlike YouTube’s ad-revenue sharing program, Instagram itself doesn’t directly pay creators based on the number of views their content receives.

So, this means just having 1 million views on your post or story won’t directly earn you any money.

However, as an influencer or creator, if you have 1 million views on your Reel, it opens up various ways for you such as:

Sponsored Posts and Paid Collaborations: Brands and businesses may approach you to promote their products or services to your audience through sponsored posts, stories, or reels.

You can earn well but the amount may vary widely based on factors such as your follower count, niche, engagement rate, audience demographics, and ability to negotiate with the brand.

With a high number of views, you can command high fees from sponsored posts and partnerships, which can range up to several thousand dollars per post. You can even get free products as additional perks.

Affiliate Marketing: You can promote products or services from other companies through affiliate links, earning a commission if someone makes a purchase using your link.

Content Creation Services: You can offer your expertise in photography, videography, social media management, or other related fields to other businesses or individuals.
Instagram Subscriptions: With the Subscriptions feature, you can charge a monthly fee from your subscribers for exclusive content such as subscriber-only posts & stories, Reels, live sessions, and broadcast channels.

Note: Instagram Subscriptions are currently being rolled out and are initially available to creators who are 18 years or older and either have a Business or Creator account with a minimum of 10000+ followers.

Also Read: How Much Does TikTok Pay for 1 Million Likes?

Does Instagram Pay for Views on Reels

Currently, Instagram doesn’t directly pay for views on Reels.

However, earlier from July 2021 to March 2023, they ran an Instagram Reels Play Bonus program that paid eligible creators with a business or creator account for getting at least 1000 views on their Reels within a specified duration.

How Much Does Instagram Pay For 1000 Views

Similarly, Instagram does not directly pay creators who have over 1000 views on their Reels.

However, you can consider these tips to increase your views and chances to earn:

Keep track of your audience’s interaction with your content, i.e., likes, comments, and shares. High engagement rate attracts brands.
Grow your audience interested in your specific niche as that can help you earn more from collaborations and affiliate marketing. Roughly you can gain a commission of 5% – 20% on each sale generated through your link.
Be consistent with creating good-quality content and wait to go viral on Instagram.

How to Get 1 Million Views on Instagram?

While there’s no guaranteed formula to get 1 million views on your Instagram Reels, here are some strategies that can help you with the same:

Focus on quality content with good visuals and professional editing
Write interesting captions that can attract viewers to comment and use relevant hashtags to increase reach
Interact with your audience and ask them funny questions to encourage discussions
Collaborate with other creators in your niche for cross-promotion
Run giveaways and interactive contests
Share your content on other social media platforms to drive traffic.
Consider paid ad campaigns

Also Read: How Many Views Do You Need to Get Paid on Snapchat?

Frequently Asked Questions (FAQs)

Q1. How many views on Instagram Reels to Get Paid?

Ans. Instagram does not pay creators based on views. More views can attract other avenues such as brand deals, sponsorships, and more.

Q2. Is there any Instagram growth service to get one million views?

Ans. Instagram prohibits the use of third-party tools to get more views on your Reels. Doing so can get your account shadowbanned.

Q3. How much does Instagram pay for a 1K follower account?

Ans. Instagram does not directly pay users based on the number of followers.

Q4. Does Instagram Pay Like YouTube?

Ans. No, Instagram does not pay creators in the same way that YouTube does.

While YouTube pays creators a percentage of the ad revenue generated from their content, Instagram does not have a similar revenue-sharing program.

Now that you know how much Instagram pays for 1 million views, it’s time to go ahead, start creating content, and earn.