Snapchat is not only known for its cool filters but also for its engaging features. Unlike other social media platforms such as Instagram, where a user needed a minimum of 10k followers to enable the swipe-up feature, Snapchat makes it accessible in just a few simple steps. If you are unfamiliar, we’ll discuss what swipe up means and how to use it on your Snapchat story.
What Does Swipe Up Mean on Snapchat
Snapchat’s swipe-up feature allows users to access external websites, articles, and other forms of content directly from the app via an attached link. Users can engage with a wide range of content, from news stories to exclusive brand promotions and special offers.
This has proven to be an invaluable marketing tool for businesses looking to connect with the younger demographic on the platform. Not just that, users can also add links to other social media platforms as well.
One of the key benefits of the swipe-up feature is that it creates a sense of exclusivity. Users are always looking for special offers and limited-time promotions, and the swipe-up feature delivers just like promotional ads. This drives excitement and anticipation around the content, which builds brand loyalty and attracts engagement.
How to Swipe Up on Snapchat Story
On Snapchat, links are not readily visible, making it challenging to share them directly with others. However, you can use a call-to-action as an effective alternative when sharing a link on your Snapchat story. Moreover, the platform offers an array of engaging options such as GIFs, stickers, and Bitmojis to create an animated Swipe Up effect.
To create an animated Swipe Up for your Snapchat story, follow these steps:
1. Launch Snapchat on your device.
2. Capture a snap or upload a photo or video that you want to use.
3. Once you have your snap, tap on the link icon located on the right sidebar.
4. Add your desired link and tap on Search.
A preview of the linked website will be displayed once it’s added.
(Note: Here we have taken techcult.com as an example to add for swipe up on Snapchat)
5. After verifying the correct link, tap on the Attach to Snap button at the bottom.
6. Now, you need to add a call-to-action, so tap on the sticker icon.
7. Search for a Swipe Up sticker that you want to add.
Note: You can add multiple stickers/GIFs and also customize the story as you want.
8. After adding your preferred stickers, share the story by clicking Stories at the bottom.
Once the story is shared, your friends on Snapchat will be able to see the link and tap on it to view the other side of the story.
Also Read: How to Increase Your Snapchat Score
Frequently Asked Questions (FAQs)
Q1. Can I swipe up on my own Snapchat story?
Ans. Yes, you can swipe up on your own Snapchat story if you have added a link or other form of content.
Q2. What kind of content can I add to a Snapchat story that can be swiped up?
Ans. You can add external links, articles, videos, music, and other forms of content to your Snapchat story that can be swiped up.
Q3. Can I add multiple links to my Snapchat story?
Ans. No, you can only add one link to your Snapchat story.
Q4. How long does a link stay on my Snapchat story?
Ans. A Snapchat story disappears after 24 hours and so does the link.
Q5. Can I earn money from adding swipe-up links to my Snapchat story?
Ans. Yes, influencers and content creators often earn money from adding swipe-up links to their Snapchat stories through sponsored content.
Recommended: How to Remove Snapchat Filters from the Saved Photo
We hope our guide has been informative on what a swipe up means on Snapchat. Keep creating interactive Snapchat stories, using captivating stickers, GIFs, and Bitmojis to prompt your audience to take action on the attached link. Do leave a comment for us.