How to Pin A Comment in Facebook Post

Social media is a busy field and people are highly active on the platforms where they share their views. It can be helpful to focus and show the best interactions on busy posts. And that is where pinning a comment becomes a useful concept. This effective function on Facebook enables you to highlight the best comments. In this guide, you’ll learn how to pin a comment in a Facebook post so that it doesn’t get buried by other comments.

How to Pin A Comment in Facebook Post

How to Pin A Comment on a Facebook Post

Pinning a comment in a Facebook post is an effective tool to showcase the best comments. However, there is no direct option to pin a comment on Facebook. You can only bookmark the most highlighted comments on your Facebook page. Let’s dive into the methods.

Method 1: Through the Post

  1. Open Facebook and click on your profile icon.
  2. Select your page from the drop-down profiles.
  3. Locate the post on which you want to highlight a comment.
  4. Click on the Comment option.
  5. Under the post, click the drop-down icon on the right hand.
  6. Select Most Relevant from the list.

It will showcase the most engaging comments first.

Click Most relevant

Method 2: Through the Settings

You can also turn on the comment ranking on your Facebook profile via settings. For this

  1. Navigate to your Facebook profile and click the drop-down icon beside your profile picture.
  2. Choose Settings and Privacy, then go to Settings.
  3. Click Followers and Public Content under Audience and Visibility.
  4. Here, turn on the toggle for Show Most Relevant Comments First.

Toggle on the button

Benefits Of Pinning A Comment on a Post

Pinned comments must align with your post’s goals and objectives to get effective results. Whether you need to bring attention to your most popular customer opinions or share information about a certain event, pinning is an effective social media marketing tactic. 

  • More Visibility: This makes a comment rank among the first things a visitor comes across on your post. It can be helpful for the latest announcements, promotions, or other content you want to make noticeable.
  • Enhanced Engagement: With a pinned comment, you can be certain that there will be more of your audience’s response. When someone encounters a pinned comment they can contribute to the post.
  • Highlighting Positive Feedback: Showcasing positive comments can be useful for social proof purposes, by informing that others found your content or products useful and entertaining, which can also improve the brand image.
  • Controlling the conversation: By pinning comments, you can guide the conversation toward an appropriate topic associated with your brand. This is beneficial in moderating adverse social encounters and guaranteeing attention to constructive criticism.
  • Thoughtful First Impressions: For brands and public personas, pinned content gives customers a sample of selected content they want to showcase at the top of their feed. First-time visitors receive the message of who the brand is, and what to expect in terms of content. This might be incredibly valuable in converting visitors into followers or buyers.

How to Unpin A Comment on Facebook

Once your objective is cleared with the pinned comment you can unpin it. This is similar to the pinning process. For this

  1. On your Facebook page, navigate to the post with the bookmarked comment.
  2. Click the drop-down icon.
  3. Select Newest from the list.

Click Newest

Also Read: What Does It Mean to Pin a Group on Facebook?

This is all about the pin feature on Facebook. We hope our manual helps you pin a comment in a Facebook post.

Let us know about your queries and advice, if any, in the comments section below. Tune into the Techcult website for more beneficial and insightful how-to guides and articles. Happy posting on Facebook!

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