How to Add a Shop Button on Instagram

Instagram has evolved beyond a just place to post pictures and stories. Now, you can create a business profile and sell directly from the platform. Shopping mall who? Are you an aspiring business owner and wish to elevate your timeline by adding the easily accessible shop button on Instagram? The wait is over! Let’s get started.

How to Add a Shop Button on Instagram

How to Add a Shop Button on Instagram

Now bring the retail experience to your customers as soon as they visit your profile. Adding a shop button can boost your engagement on Instagram while saving the user’s time. So, what are you waiting for? Here’s how you can set it up.

Note: The shop button will only be available for Business profiles on Instagram.

  1. Open Instagram and tap on the hamburger icon at the top right corner.
  2. Tap on Switch to Professional account.
  3. Tap on Continue and follow the on-screen instructions.
  4. Select your profession under What best describes you?
  5. Select Business under Are you a business window?
  6. Enter your information such as Email address, phone number, and more.
  7. Tap on Next.
  8. Now, go to your page and tap on Edit profile.
  9. Tap on Action buttons.
  10. Under Select a button, choose your options from Order food, Book now, or Reserve table.
    The shop button name options will change according to your business niche.
  11. Select your website as shown to add the Shop button finally.

Tap on Action buttons

This way your shop button will successfully get added to your Instagram profile.

Why is My Shop Not Showing on Instagram?

Your shop may not be visible for several reasons such as:

  • Your account is not registered under a business account.
  • Your catalogue is not selected to be connected with your commerce account.
  • Your Instagram account is not linked to a Facebook page.
  • Your business products and categories do not fall under the eligibility of Shop button.

What Information Can Users See in View Shop on Instagram?

When a user selects the Shop option on your page, they can view multiple information like:

  • Price
  • Product tags
  • Product brief description
  • Collections
  • Featured products
  • Products in sale
  • More products available from the shop

Do I Need to Have Certain Followers to Add a Shop Button on Instagram?

No, to have an Instagram shop, you do not need to have any certain number of followers. However, to get the feature, your account needs to be a business profile, comply with Instagram’s community guidelines, and have a valid national address.

Also Read: What are the Disadvantages of Instagram Business Account?

By understanding the steps outlined in this guide, you will be easily able to figure out how to add a shop button on Instagram. Keep visiting TechCult to know the latest tech walkarounds. If you have any queries or suggestions, do reach out to us in the comment section

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