How Many Posts Can You Pin on Instagram?

Let everyone see your top favorite posts!

Instagram has undoubtedly become an essential element of our social lives. It has given us a platform for sharing experiences and stories with others from around the world. You’re not the only one who has been curious about the process of pinned posts you see on profiles. We’ll explain how many posts you can pin on Instagram and how to do so in this article. Let’s use this easy-to-use yet powerful approach to make your profile stand out!

How Many Posts Can You Pin on Instagram

How Many Posts Can You Pin on Instagram?

The addition of this function by Instagram in June 2022 has given profiles a new dimension. We have numerous favorite posts that we’d love people to see first. Fortunately, Instagram gives you access to pin 3 posts on your profile. So, you can decide which three of your best posts you want to showcase at the top.

What Does Pinned Post Mean on Instagram?

A pinned post is a specific post you choose to feature at the top of your profile feed. This could be a favorite memory or a post you want your new followers to see first, gaining more attention. There are no criteria for pinning posts on Instagram, any user with any number of followers can do so with its posts and reels.

The pinned posts are aligned in the order they were pinned which means the most recent one will become the first post on your profile. Additionally, those posts will no longer appear in their original space on the grid.

How to Pin Your Instagram Posts

Pinning a post on Instagram doesn’t take much time. Just follow these easy steps to pin your favorite post at the top of your profile:

1. Open Instagram on your smartphone.

2. Tap on your Profile Icon to open your profile.

3. Tap on the post you want to pin.

4. Tap on the three dots at the post’s top right corner and select Pin to your profile.

Select Pin To Your Profile | How many posts can you pin on Instagram

Now, your post will be pinned at the top of your feed with a white pin icon on it.

Also Read: No Posts Yet on Instagram: What Does it Mean and How to Fix it

How to Pin Reels on Your Instagram Feed

Many people might not be aware, but you can also pin reels on your Instagram profile page. To do this, you must toggle on the Also share to feed option when posting a reel. Once activated, the video will appear in the grid tab, allowing you to pin it as a post following the same steps shown above.

toggle on Also share to feed

Why You Should Pin a Post on Your Instagram Profile?

The introduction of the pinned post feature was particularly well-received, gaining applause from users globally. It’s indeed an effective feature that has benefited many people around the world. Understanding how you can benefit from it in the future is valuable knowledge.

  • Increase Audience Interaction: A pinned post can capture more engagement from visitors who visit your profile and increase your views on Instagram. It’s typically the first thing they will see on your profile, increasing the chances of receiving likes, comments, and follows. This feature allows you to encourage more interactions and discussion around the pinned posts. 
  • Promoting Businesses: If you are an influencer with a substantial following base, this feature can be especially beneficial. Use the pinned post to promote your latest product, service, event, or any other important updates for the specific time period. If you have a specific call to action such as sharing links, revealing price or product, pinning a post with this information can help direct traffic from your target audience.
  • Brand Message and Content Identification: Pinned posts are a great way to interact audience with your brand values, purpose, and the type of content typically found on your account. It’s a great way to introduce yourself to your new and regular followers.

How to Unpin a Post on Your Instagram Profile Page

There are moments when you might want to unpin a post from your profile page, either to pin another post or simply to remove the pinned status. Follow these simple steps to unpin a post:

1. Tap on your Profile Icon.

2. Select the Pinned Post you want to unpin.

3. Tap on the three dots icon and select Unpin from profile.

Select unpin from profile

Now, your pinned post will be removed, and you can choose to pin another post if you wish or keep it as it is.

What are the Strategic Ways to Use Pinned Posts?

Whether you are an influencer or a small business, you cannot just select any post to pin. Now that we’ve understood the importance of pinning Instagram reels and posts, it is also important to use this feature strategically.

  • If you have a small business or a brand, it is better to pin posts that define your purpose. Pin posts that tell your brand values, what you offer, and what you wish to achieve.
  • If you have a viral reel or post, you should definitely pin it to the profile. When new users visit and check your pinned posts with high engagement, they will be impressed to see your amazing results and most likely follow you.
  • If you love to announce giveaways, release products, or flash sales on Instagram, then there’s no better feature than pin your posts. Those posts will provide all the info your followers need and will save you from replying to a no. of questions in your DM.

Also Read: How to Unpin Post on Facebook

We hope you now have a clear understanding of pinned posts, how to pin your posts, and how many posts you can pin on Instagram. Pinning posts is a great way to boost engagement on your favorite or best posts. Who knows when a post might go viral? If you have any queries or suggestions, leave them in the comment section below.

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