Social media offers a medium for individuals to turn their online passion and presence into a source of income. Yet, a common question lingers among users when it comes to Instagram: does it pay you for your followers, and if it does, what kind of income one can expect with a follower count of around 100k followers? So, let’s discuss the same and calculate how much money can you make on the platform. Let’s get started!
Does Instagram Pay You for Followers?
No, Instagram itself doesn’t have a direct payment system to pay users based on their number of followers. Creators on the platform receive payouts of their earnings from monetization features such as badges, bonuses, branded content, gifts, and subscriptions. Badges help creators and businesses earn money from their viewers during live stream.
However, brands and businesses usually approach users with high reach and engagement. So, technically a huge follower count can indirectly help you earn money. Here’s what it can help you with:
- Collaboration with brands for sponsored posts, affiliate programs, marketing campaigns, and more.
- Partnership with brands for paid promotions of products and services.
In such cases, the payment comes from the brands or advertisers, not from Instagram itself.
How Many Followers Do You Need to Make Money on Instagram
The number of followers you need to make money can vary widely and depends on several factors. You can easily get followers on Instagram and the opportunities increase as the count grows, but engagement also matters. Brands mostly prioritize engagement over followers number and that also depends on likes, comments, and shares.
Generally, you will need at least 10,000 followers, or possibly even higher than this number to attract brands for paid collaborations. When it comes to affiliate marketing, the rule is simple, more followers equales more chances of purchases made via the link and hence more commission.
Also Read: How Many Views to Go Viral on Instagram
How Much Money Can You Make on Instagram with 100K Followers
Again like we said, there is no steady and fixed amount of income. Apart from followers, it depends on engagement rate, niche of the product, type of collaborations, and many other factors that decide how much you are going to make. Influencers with 100k followers fall into the macro-influencer category. So, they’re likely to earn more compared to others with less reach. Typically, micro-influencers charge $1000 to $5000 per post.
Also Read: How Much Does TikTok Pay for 1 Million Likes
How Many Views on Reels is Good
There is no definitive number of views on reels that are considered good. However, having a higher number of views on your Reels indicates that it has been discovered by a large audience, which is a positive sign. This can help in increasing followers, brand recognition, and collaboration opportunities.
We hope our blog helped you gain an idea of how much Instagram pays you for followers. Feel free to drop your queries or suggestions in the comments section below. Stay tuned to Techcult for such informative blogs.
