20 Best SEO Tools for Digital Marketing

Find the best SEO tool for your business needs with our researched list. Analyze competitors, backlinks, keywords, audit sites, and more to achieve success in digital marketing.

SEO tools help with activities like competitor analysis, backlink analysis, keyword research, site audits, and much more. But before choosing the best digital marketing SEO tools for your company, it is important to consider your goals and needs. To make sure you select the tool that best suits your requirements, we have compiled the following list after extensive research.

20 Best SEO Tools for Digital Marketing

Best SEO Tools for Digital Marketing

Given the variety of tools in the market, we have compiled a list of the best SEO tools for beginners.

1. SEOboy

SEOboy | best SEO tool for Digital Marketing

SEOboy is considered the best all-in-one platform for SEO Administration. It provides a full range of tools and features to assist you in changing your SEO approach and elevating optimization efforts. It comes under the best SEO tools for beginners.

  • It provides SEO reports, which offer in-depth insights into the performance of webpages.
  • It also offers professional ideas and recommendations for optimization.
  • You can also keep track of all your SEO activities and can stay on top of optimization targets with the help of its effective project management tool.
  • SEOBoy also gives you access to a wide range of web tools and services, allowing you to broaden your toolset and make SEO simple and efficient.
  • It includes unlimited keyword research, API access, and future plan updates.
  • SEOBoy offers limitless report generation and export choices, allowing you to create as many reports as you need and export them in various file types for simple sharing and analysis.

SEOboy Plans are available and can be purchased at discount prices at MyAppDeals. You can get the following options at very affordable prices:

  • 3-Year Plan: Get SEOboy for up to 250 Reports generated per month for just $19 for 3 years.
  • 5-Year Plan: Get SEOboy for up to 1000 Reports generated per month for just $29 for 5 years.
  • 7-Year Plan: Finally, MyAppDeals offers you SEOboy for Unlimited Reports for only $39 for 7 years

2. SemRush


Semrush is one of the best digital marketing tools which was made to assist companies in increasing their online reach and visibility.

  • It offers a range of functions and tools that enable users to do things like do keyword research, monitor search engine rankings, examine website traffic, and audit website content.
  • Search engine optimization specialists, digital marketers, content marketers, and social media managers can all get multiple benefits from Semrush.
  • Semrush users can learn about the online tactics of their rivals, spot potential business possibilities, and improve their own online presence.
  • Its main capabilities include keyword research, site audits, competitor and backlink analyses, social media monitoring, and advertising research.
  • It can create more efficient digital marketing strategies, making it one of the best SEO tools for Digital Marketing.

3. Google Search Console

Google Search Console

Google Search Console is a free online tool that enables webmasters and website owners to keep an eye on and maintain the visibility of their websites in Google search results.

  • The tool informs you of any problems that might be hurting your site’s visibility in search results and offers insightful information about how Google crawls and indexes your page.
  • You can view the keywords and phrases people are using to locate your website in Google search results using the Search Analytics function.
  • Performance report details your website’s performance in Google search results, including the number of clicks and impressions it receives.
  • URL Inspection can be used to understand how Google interprets a particular page on your website and learn about any indexing problems that might be harming the page’s visibility.
  • You can submit the sitemap for your website to Google, which may make it easier for Google to crawl and index your website.

4. Moz Pro

Moz Pro | best SEO tool for Digital Marketing

Moz Pro is a collection of SEO tools created to assist companies in enhancing their online presence and boosting website traffic. It is one of the best SEO tools for beginners. 

  • It has Keyword Research Tool, which can help multiple businesses to find pertinent and lucrative keywords for their websites.
  • Moz Pro’s site crawl function helps companies in locating technical problems that might be impairing their website’s performance in SERPs.
  • Moz Pro also offers link-building tools to assist companies in locating high-quality, reputable websites from which to obtain backlinks.
  • That’s why it is considered as best SEO tool for Digital Marketing.

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5. Google Trends

Google Trends

Google Trends is a free web tool that enables users to monitor the volume and popularity of particular search searches over time.

  • The tool gives users access to information on search patterns, which can be used to guide marketing and content plans, spot new subjects and trends, and track the popularity of a company, a good, or a service over time.
  • Search Volume shows the frequency with which a particular search phrase has been typed into Google over a given time period.
  • By displaying similar search phrases that are also trending, this tool enables users to find relevant subjects and broaden their study.
  • By revealing the origin of search queries, users can target certain areas and keep an eye on local trends.
  • Data that is updated in real-time allows users to keep tabs on trends as they develop.

6. Keyword Everywhere

Keyword Everywhere | best SEO tool for Digital Marketing

Keyword Everywhere offers keyword research analytics right on the Google search results page.

  • It is a well-known SEO tool that assists website owners and marketers in optimizing their content for search engines.
  • It displays information about the competition, Cost Per Click (CPC), and search volume for the keywords that users search for on Google.
  • These metrics are provided by Keyword Everywhere using information from a variety of sources, including Google AdWords, Google Analytics, and other keyword research tools.

7. Mangools KWFinder


A set of SEO tools called Mangools is intended to help companies and marketers raise their search engine ranks and increase traffic to their websites. It also created KWFinder for better SEO research.

  • Mangols offers KWFinder tools for finding long-tail keywords with minimal SEO complexity that are profitable.
  • It also offers rank tracking that keeps track of Google keyword ranks and gives users information on their progress over time.
  • It has a backlink analysis tool that lets users locate high-quality backlinks and analyze their competitors’ backlink profiles.
  • In order to help users in assessing the viability of keywords, it also offers figures for search traffic, cost per click (CPC), and keyword difficulty.
  • A SERP analysis feature offered by KWFinder displays the top-ranking pages for a given term together with relevant data, including domain authority, page authority, and backlinks.
  • Website owners and digital marketers can use the keyword research tool KWFinder to locate the most pertinent and lucrative keywords for their websites.

Also Read: 22 Best Free Search Tools for Windows 10

8. SpyFu


SpyFu is intended for research into pay-per-click (PPC) and search engine optimization advertising.

  • It gives users insightful information about the online marketing tactics of their rivals
  • Mike Roberts, co-founded the SpyFu in 2006.
  • Roberts sought to develop a tool that would provide companies with a competitive edge by giving them thorough information on the online advertising efforts of their rivals.
  • Keyword research, competition analysis, domain tracking, and AdWords adviser are components of SpyFu that offer recommendations for PPC campaign optimization.
  • Digital marketers, SEO experts, and companies of all sizes use the application.
  • SpyFu provides a variety of other tools and services in addition to its basic functions, such as backlink analysis, PPC competitor analysis, and SEO reporting.
  • It has created an API that enables programmers to incorporate SpyFu’s data into their own applications.

9. BuzzSumo

BuzzSumo | best SEO tool for Digital Marketing

BuzzSumo is a content marketing tool that enables you to look up the most shared content on social media and assess how well your own content is performing. It is also one of the best SEO tools for Digital Marketing.

  • BuzzSumo has content discovery tools that let you look for the most shared articles by topic or keyword and filter the results by date range, content type, and social media platform.
  • This platform also offers in-depth insights into the performance of each piece of content, including statistics on backlinks, social media shares, and engagement indicators.
  • BuzzSumo’s content alert feature allows you to receive notifications whenever relevant new content is published.
  • It helps to analyze your competitors’ content strategies and find weaknesses in your own content marketing through competition analysis.

10. HubSpot


HubSpot is made to help companies draw in, keep, and delight consumers.

  • Tools like inbound marketing, lead management, content management, social media management, email marketing, and search engine optimization are all can be found in HubSpot.
  • It has tools for meetings, pipeline management, deal monitoring, and email tracking.
  • Customer assistance, ticket management, a knowledge base, survey tools, and customer feedback analytics are all part of the service hub.
  • CMS Hub offers drag-and-drop editing, mobile optimization, and tools for building and managing websites.

11. UberSuggest


UberSuggest is a keyword research tool where users can discover words and phrases that people are using in Google and other search engines.

  • It was developed by renowned digital marketer and businessman Neil Patel.
  • By entering a term or phrase into the tool, users can get a list of comparable keywords, together with information on their search volume, competition, and anticipated cost per click (CPC) for paid advertising.
  • Users who want to target high-volume, low-competition keywords in their content or sponsored search campaigns can utilize UberSuggest to do so.
  • UberSuggest provides additional tools in addition to keyword research, like site audits, backlink analyses, and content suggestions.

Also Read: 80 Best Websites for Boredom

12. SEOquake


A browser extension called SEOquake gives any website a range of SEO indicators. It is one of the best SEO tools for beginners.

  • A website’s vital statistics, including its Alexa ranking, Google PageRank, number of indexed pages, and domain age, are all features of SEOquake.
  • It offers keyword analysis data for the website, including keyword difficulty, keyword density on the page, and the number of internal and external links using the phrase.
  • It also offers social media statistics for the website, including the quantity of Facebook and Twitter likes, shares, and comments.
  • SEOquake offers thorough data on the backlinks to the website, including the quantity, the caliber, and the kinds of backlinks.

13. Siteliner

Siteliner | best SEO tool for Digital Marketing

With Siteliner, website owners can check their website’s content for potential duplicate content, broken links, and page speed problems.

  • The tool operates by crawling a website and examining its content.
  • Siteliner report draws attention to problems with specific web pages, such as duplicate content, broken links, and other technical problems.
  • It also reports details of the size of each page on the website as well as how quickly it loads.

14. Majestic SEO

Majestic SEO

Website owners and search engine optimization (SEO) specialists frequently use Majestic SEO.

  • It offers a number of functions that enable users to monitor and analyze a website’s backlink profile.
  • Majestic SEO offers Site Explorer, which offers a summary of a website’s backlink profile, Backlink Checker, which examines the backlinks of a particular URL, and Link Context, which enables users to see the context of a backlink.
  • Users can see the evolution of a website’s backlink profile using campaigns.
  • Majestic SEO is a useful tool for locating chances for link building and gauging the effectiveness of SEO initiatives.

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15. Ahrefs


Ahrefs is an SEO tool that offers data and insights to help companies and marketers raise their organic search exposure and search engine rankings.

  • It has Site Explorer which offers a thorough examination of a website’s backlink profile, organic search traffic, and best-performing content.
  • A keyword research tool that offers information on search traffic, keyword difficulty, and other factors while assisting users in selecting the ideal keywords to target for their content.
  • Site Audit evaluates a website’s on-page SEO elements, such as its structure, the caliber of its content, and any technological problems, and offers doable suggestions for improvement.
  • Rank Tracker tracks a website’s progress in search engine results and offers information on trends in keyword ranks.
  • Backlink Checker gives a thorough evaluation of the backlink profile of a website, including the number of backlinks, referring websites, and anchor text.

16. Screaming Frog

Screaming Frog

An Internet Crawler program called Screaming Frog is used to audit and analyze websites and is often considered one of the best SEO tools for Digital Marketing.

  • It is a desktop program that uses search engine-like crawling to find important SEO components such as page titles, meta descriptions, header tags, and URLs.
  • It is a well-liked tool for web designers, SEO specialists, and website owners who want to find technical problems, improve website performance, and optimize website content.
  • Screaming Frog scans webpages to find important components including URLs, meta information, links, and images.
  • There are no restrictions for commercial versions, and it can crawl up to 500 URLs for free.

17. Serpstat

Serpstat | best SEO tool for Digital Marketing

Serpstat is a cloud-based SEO tool that offers a variety of functions for website owners, online marketers, and SEO specialists.

  • It is intended to assist users in enhancing the performance and visibility of their website in search engines.
  • Users can uncover profitable keywords for their website by using the keyword research tools offered by Serpstat.
  • Users can conduct keyword research using many criteria, including search volume, keyword difficulty, and keyword competition.
  • A site audit tool provided by Serpstat checks the website for technical mistakes, on-page optimization flaws, and other problems that could reduce its search engine exposure.

18. Answer the Public

Answer the Public

A keyword research tool called Answer the Public offers information on the questions and inquiries people are looking for in relation to a particular term or topic.

  • Answer The Public creates a sunburst or wheel-shaped visual representation of the keyword data.
  • This keyword data makes it simple to see the various questions and queries people are posing about the phrase.
  • Users have the option of filtering the information produced by Answer the Public based on many criteria, including location, language, and search engine.

Also Read: 17 Best Free Domain and Hosting Sites

19. WooRank


A website’s exposure, traffic, and overall performance can be increased by using the website analysis and optimization advice provided by WooRank, a digital marketing tool.

  • It assesses a website’s usability, security, mobile friendliness, and social media presence in addition to its on-page and off-page SEO elements.
  • WooRank offers a thorough assessment that examines all-important SEO factors for a website, such as metadata, headers, the caliber of the content, keyword density, and backlinks.
  • It also looks for technical problems like broken links, slow page load times, and mobile friendliness that can have an adverse effect on a website’s performance.
  • WooRank makes actionable suggestions for improving a website’s SEO, content, and usability based on its website research.

20. SimilarWeb

SimilarWeb | best SEO tool for Digital Marketing

The company Similarweb offers businesses information and data on the success of both their own and their rivals’ websites in the digital market.

  • Similarweb offers a number of tools and services that assist companies in comprehending their digital footprint and making data-driven decisions.
  • It gives a thorough evaluation of a website’s traffic sources, audience characteristics, engagement metrics, and other factors.
  • Businesses can assess their competitors’ websites’ performance, including traffic volume, audience characteristics, and engagement metrics.
  • It offers data and insights tailored to specific industries, including top-performing websites, rising trends, and popular keywords, making it one of the best SEO tools for beginners. 

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With the use of SEO tools, businesses can improve their online presence, drive more traffic to their websites, and connect with their target market. There are many different SEO tools in the market, so picking the best one can be challenging. Finding the tool that best suits the particular needs of a business requires completing a thorough study of each one and its capabilities.

We hope this guide was helpful to you and you were able to get a list of the best SEO tools for Digital Marketing. Let us know which tool you found the best. If you have any suggestions or queries for us, please let us know in the comment section. 

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