You have quite a few followers on Spotify but not so many listeners.
These two concepts might seem similar but originally they are quite different. So what’s the difference you ask?
Read on to know Spotify followers vs monthly listeners and how it can affect your earnings with Spotify.
Spotify Followers vs Monthly Listeners
Followers and listeners are very different from each other when it comes to Spotify.
Below is a table that can explain the difference between the two in a clear way:
|Followers are users on the platform who have followed your artist profile.
|Monthly listeners are the number of unique listener accounts that have listened to at least one of your songs once in 28 days.
|Followers do not fluctuate to a great extent.
|Monthly listener count can fluctuate drastically due to reasons like a Chartbuster and Release Radar being released.
|The number of listeners can impact the number of followers.
|The number of followers might not impact the number of monthly listeners in a great way.
What is the Listener-to-Follower Ratio on Spotify?
Listener-to-follower ratio on Spotify is the measure of followers against the number of monthly listeners that you get.
It helps to know whether or not your listeners follow you actively.
How is Spotify Listener-to-Follower Ratio Calculated?
Listener-to- follower ratio can be explained as the number of followers divided by the number of monthly listeners.
- If the resultant is more than 1, it means that your followers are more than your monthly listeners.
- If the outcome is less than 1, it reflects that your number of monthly listeners is more than your followers, indicating that not all your listeners are following your profile.
- If the value is equal to 1, all your listeners are also following you, indicating a perfect conversion rate. It’s rare but suggests a highly engaged audience.
For example, let’s calculate the listener-to-follower ratio for Taylor Swift (as of February 2024). The profile has monthly listeners of 102,220,147 and 100,795,465 followers.
The ratio is 0.986, indicating that monthly listeners are more than followers.
What is Spotify Conversion?
Spotify conversion happens when the listener-to-follower ratio is not less than 1.
It denotes the overall percentage of monthly listeners on Spotify who have successfully become your follower.
The higher the percentage, the larger the number of listeners converting into followers.
How to Increase Your Spotify Followers and Listeners
An increase in both followers and listeners is essential for the artist.
An artist should always put their best efforts as listeners converting to followers can be a game changer.
However, not every artist knows the ropes from the start.
Below are some tips and tricks that you can use to increase your followers and listeners on Spotify:
- Create quality content to gain more attention
- Be consistent in bringing new content without compromising on the quality
- Pitch yourself for getting into the editorial playlists on Spotify to get more recognition
- Always keep your profile and work up-to-date
- Promote your work by sharing on social media such as Instagram, Facebook
- Do not engage in illegal activities pertaining to your work on Spotify
Followers are people who follow your artist profile whereas monthly listeners are accounts that listen to the songs uploaded by you.
Both are important as they contribute towards your overall earnings on Spotify.
We hope this article on Spotify followers vs monthly listeners helped you to understand and work towards increasing your followers and listeners. Happy Spotifying!