Pinterest Business Account Vs Personal Account: What’s the Difference?

Unlock the full potential of Pinterest by understanding the distinction between a business account and a personal account!

If you’re navigating into the world of Pinterest, knowing the difference between a business account and a personal account is pivotal. It can totally change and shape your experience. Depending on whether you’re a business or an individual user, selecting the appropriate account type can have a big influence on how you use Pinterest. This guide will give you complete information on a Pinterest Business account vs Personal account. So, keep engaged till the end!

Pinterest Business Account Vs Personal Account

Pinterest Business Vs Personal Account

Understanding the difference between a business and a personal account on Pinterest can optimize your experience on the platform. So without further ado, let’s look at their key point of difference:

Basis of Comparison  Business Account  Personal Account 
Usage  You can use a Pinterest account to expand your brand awareness and goals. You can use this personal account just to discover inspirations and ideas.
Analytics Tools  You can use the analytics tools and look at your performance and interact with your audience. It can also let you know which pin works the best. There is no analytics option. It only gives you a basic level of engagement. 
Website Link  A website can be shown under your profile photo. There is no website link. You can only have handles like @milly.
Ads There is availability of paid ad services. It has a feature of making your target ad groups that allows you to focus on a specific target audience.  There is no feature of paid ad services.
Cover Photo  You can add a cover photo to your business profile to make it more accessible. It helps you in visual branding.  There is no feature of adding a cover photo.

How to Create Pinterest Business Account

A Pinterest business account is a great way to make your account and work grow. There are two ways to create a Pinterest business account.

Method 1: Convert to Business Account 

You can simply create a new business account on Pinterest. Here’s how:

1. Open Pinterest and create an account using your credentials.

2. Go to Settings > Account management.

Go to Settings and Account Management

3. Tap on Convert to a business account.

Tap on convert to business account

Your business account will be created.

Method 2: Create Business Profile from Same Email Address

Pinterest allows users to create another account from the same email address of a personal account. Follow the steps mentioned below to create a Pinterest business profile by creating a business profile:

Note: Since not all versions of iOS offer the same features, some features mentioned in the article might not work. The following methods were tried on iOS 17.1.1.

1. Open Pinterest and log in with the credentials of your personal account. 

2. Tap on three dots in the top right corner of your screen. 

Tap on three dots | Pinterest business vs personal account

3. Tap on Settings.

Tap on Settings

4. Tap on Add account

Tap on Add account

5. Tap on Create a free business account.

Tap on Create a free business account

6. Tap on Log in and enter your personal account credentials.

tap on log in | Pinterest business vs personal account

Now your business account will be linked with your personal account.

Also Read: How to Use Pinterest for Beginners 2023: Things To Know For Personal Use

How to Upgrade to Pinterest Business Account

Follow the steps in the above-mentioned section method two to know how to upgrade to a Pinterest business account.

Is Pinterest Business Account Free?

Setting up a Pinterest business account is free. However, it does include some exclusive analytics and advertising use which are paid features. 

Also Read: How to Create a Pin on Pinterest Mobile App and Website

Is Pinterest Business Account for Affiliate Marketing Worth it?

Yes, if you have the right audience, a Pinterest business account for affiliate marketing is worth it. You can either promote your own products or use it as a channel for driving traffic to websites.

It allows you to monetize your pins. You can also create a link to your affiliate website to convince users to purchase. You can present your products in an appealing and informative way. It also lets you earn commissions from the brands by promoting them. 

Why You Should Switch to a Business Account on Pinterest?

There are different reasons to switch to a business account:

  • Converts browsers to buyers: This platform makes it easier for people to reach the source directly. 
  • Driving traffic: It allows you to attach your website link which in turn increases the traffic on your site if the content matches the audience’s interests and needs.
  • Tags: Tagging your brands on your social platforms makes it much easier to gain an audience. 
  • Analytics: You can have a great in-depth knowledge of your growth by knowing which parameter to work upon and which is giving the best.
  • Inbound links: You can easily go back to the source of the image by clicking on the link. You can easily attract visitors by listing the pictures of your product.
  • Increased user engagement: People generally share things on Pinterest with groups and friends, which increases user engagement. 

Also Read: How to Upload and Add Pictures to Pinterest Board

How to Switch Back to Personal Account

Follow the steps mentioned below to switch back to your personal account:

1. Login your Pinterest account and go to your profile.

2. Click on Settings > Account management.

Go to Settings and Account Management | Pinterest business vs personal account

3. Select Convert to personal account

Tap on Convert to business account.

4. Tap on Convert account.

Now you will be back to enjoying a personal Pinterest account.

In the end, the choice between a business account and a personal account is totally dependent on your objectives and goals. If you want to promote your brand, analytics, or drive traffic, a business account is a perfect choice for you. We hope this article helped you with Pinterest Business Account vs. Personal Account. Keep reading our blogs for more information. Leave your suggestions and queries below in the comment section and let us know which account you’re using.

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