Instagram Purple Text Bubble: What It Means and How to Use It

Ever noticed someoneโ€™s DM reply in purple instead of blue on Instagram? Thatโ€™s not a glitch, itโ€™s there for a reason! Whether you’re replying to messages or chatting in DMs, this purple hue has sparked curiosity across the app. So, what does the purple text bubble on Instagram really mean? The wait is over! Letโ€™s get you the answer.

Instagram Purple Text Bubble What It Means and How to Use It

What is Instagram Purple Text Bubble?

The purple text bubble on Instagram usually appears when using the vanish mode or engaging with features like chat themes. Itโ€™s part of Instagram’s effort to personalize your chats and add a pop of color between threads.

How to Use Instagram Purple Text Bubble in 2025

There are various ways to get the purple text bubble.

Method 1: Via Vanish Mode

Using vanish mode will make your text bubble go automatically in purple.

Note: Bubbles will be purple in color if the theme is set to default.

  1. Open Instagram and tap on the home icon at the bottom ribbon.
  2. Tap on the message icon in the top right corner and select the user of your choice.
  3. Swipe the screen up to open Vanish mode.

Swipe the screen up

Thatโ€™s it, chat bubbles will appear in purple.

Method 2: Via Themes

There are tons of themes available that give users a purple bubble in chat. Hereโ€™s how you can get to use some:

  1. Open Instagram messages and select the user of your choice.
  2. Tap on the user profile.
  3. Select Theme.
  4. Now, select the theme of your choice. Please note that you can also long-press anywhere on the screen under the chat and get the same option.
  5. Then, tap Apply.

tap Apply

This way, you can enjoy different shades of purple themes.

Also Read: How to See Who Stopped Following You on Instagram

Now that you have seen what does the purple text bubble on Instagram, we hope your doubts are cleared with the methods shown in this guide. Keep visiting TechCult to know the latest tech walkarounds. If you have any queries or suggestions, do reach out to us in the comment section.

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