Building a strong online presence is essential for creators, influencers, and business owners in a world driven by digital connections. It helps to connect with the audience, spread awareness about creative endeavors, and attract brand collaborations. For this, learning what is a public figure page on Facebook and how to make one can be a game changer. So, if you are ready to amplify your brand voice, let us begin with the article.
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How to Make a Public Figure Page on Facebook
A Facebook public figure page is designed for influential individuals like politicians, actors, businessmen, and social media personalities. These individuals have a large number of admirers, and using a public figure page on Facebook can help them manage their online presence more efficiently. Additionally, a Facebook page enables supporters to stay updated on their lives and connect with them on a personal level.
Note: Having a FB account allows anyone to create a page on the platform. However, for influential public figures, brands, or businesses, only their representatives are authorized to create a FB page on their behalf.
To create a public figure page on Facebook:
1. Open the Facebook app on your phone.
2. Tap the hamburger menu icon at the top-right corner.
3. Select Pages under All shortcuts.
4. Tap +Create and then Get Started.
5. Enter the page name, choose an appropriate category, and tap Create.
If you already have a Facebook user account, you can easily create a new page by following a few simple steps. So, let’s see how to do so and learn other tips to build your brand on Facebook.
Step I: Create Facebook Page
2. Tap on the hamburger menu icon from the top-right corner of the screen.
3. Tap on Pages under All shortcuts.
4. Next, tap on +Create.
5. Tap on Get Started.
6. Next, enter the page name and tap on Next.
7. Add an appropriate category and tap on Create.
Now, you have successfully created a Facebook page. From here, you can add more details such as a profile picture, cover photo, bio, contact information, and location as per your preference. The more you share, the easier it will be for your audience to learn about your page.
Also Read: Meta Verified – Is Meta Verified Worth It?
Step II: Connect Page to Business Manager Account
To connect your recently created public figure Facebook page to the Meta Business Manager account, you will have to first access the Meta Business Suite and Business Manager website.
If not already, Log in to the Manager account with the Facebook account credentials with which you just created the FB page. This way, the Manager account will automatically get created.
Step III: Create Facebook Ad Account
You can create an Ad account to monetize your page. Let’s see how to do so:
1. Go to your Meta Business Suite and Business Manager account.
2. Click on the All tools option from the left pane.
3. Now, select Ads Manager.
4. Click on the Hamburger icon > Business settings option from the left pane.
5. Now, click on the Accounts > Ad accounts option from the left pane.
6. Choose one of the following options:
- Add an ad account
- Request access to an ad account
- Create a new ad account
7. Follow the onscreen prompts to create your Ad account successfully for your Facebook page.
Also Read: How to Add WhatsApp Button to Facebook Page
Step IV: Craft Brand-aligned Content
By ensuring that your content aligns with your brand values, personality, and aesthetics, you maintain consistency and reinforce your brand identity. This consistency helps build recognition and familiarity among your audience, setting you apart from competitors.
- Clearly define your brand’s values and target audience
- Develop content guidelines that reflect your brand’s tone, style, and visual elements
- Tailor your content to resonate with your audience by providing value and addressing their interests
- Incorporate brand-specific elements into your content to reinforce your brand’s identity
- Stay consistent in your posting schedule and content to build recognition
- Monitor performance and make necessary adjustments to ensure your content remains aligned with your brand and effectively engages your audience
Step V: Expand Your Audience Reach through Ads
To use ads for your brand or public figure FB page effectively and increase reach on Facebook, you can:
- Utilize various ad formats
- Set a budget and schedule
- Monitor performance
- Consider retargeting or lookalike audiences
Using these steps, you can maximize the impact of your ads, expand your reach, and engage a broader audience on Facebook.
Learning how to create a public figure page on Facebook can unlock numerous opportunities. Both individuals and brands aiming to reach a larger audience can utilize this powerful feature to boost professional development. Let us know your thoughts in the comments below, and stay tuned for more engaging articles.