Recently there has been a magnificent boom in the short video mode of content. But it comes with a drawback that there is little room for advertisements. YouTube Shorts has come with a way out as it brings Video reach campaigns to Shorts.
Video reach campaigns will harness the power of Google AI to serve up the perfect combination of ads. And now, with the addition of In-feed video ads to the mix, you’ll have even more chances to captivate your audience and make a lasting impression. This news has magnified the possibility that the tech giant would also add an advertisement campaign to its latest venture YouTube Podcasts.
Now, all you have to do is upload a snazzy 60-second (or shorter) vertical video along with your other assets, and you’re good to go. Moreover, if you’re feeling a bit lazy and want to use your existing horizontal creative, YouTube got you covered with their cutting-edge AI-powered features. These nifty tools automatically adapt and optimize your videos for the vertical screen. This will relieve most creators from the headache of video formatting and hello to the ease and efficiency of Video reach campaigns.
Remember when Paramount+ released their new movie “At Midnight” and it was all the buzz? Well, their secret weapon was none other than Video reach campaigns! As one of YouTube’s early partners, Paramount+ got the chance to test out the latest version. With a strategic combination of in-stream, In-feed, and Shorts ad experiences across YouTube, they were able to efficiently reach new audiences and make a lasting brand impact. Not only did the campaign drive higher efficiencies, but it also boasted higher ad recall compared to in-stream ads alone.
These new efforts on the part of YouTube seem to gather storm from its falling ad revenue in the past two years. YouTube Select has been quite a popular way of advertising and now this technology is making its debut in the form of the YouTube Select Run of Shorts lineup. Your adverts will be featured alongside the most popular and relevant videos in the Shorts feed of users using this technology. This will keep your business at the forefront of viewers’ minds as they go through their most recent videos.
If your brand aims to achieve its reach or awareness objectives, video reach campaigns can be beneficial. Google can assist you in locating the maximum number of individuals in your target audience at the most reasonable cost through these campaigns.
Source: YouTube Blog