UK Blocks Activision Blizzard Deal: Microsoft Signs 10-year Deal with Nware

Everything was going in favor of the tech giant in its acquisition plans for Activision Blizzard. But it seems the deal has hit a roadblock as the UK blocks Activision Blizzard deal as Microsoft signs 10-year deal with Nware.

UK Blocks Activision Blizzard Deal: Microsoft Signs 10-year Deal with Nware

Nware is a company that empowers gamers by providing them with the flexibility to play their favorite video games in the cloud, without having to invest in expensive high-end hardware such as gaming PCs or consoles. This innovative approach enables gamers to access their games from anywhere, offering a seamless and immersive gaming experience on any device.

Brad Smith President of Microsoft informed about this in a Twitter post. He said, “While it’s still early for the emerging cloud segment in gaming, this new partnership combined with our other recent commitments will make more popular games available on more cloud game streaming services than they are today.”

As the UK blocks Activision Blizzard deal it has given a boost to the US Federal Trade Commission’s efforts to block Microsoft’s deal in the United States, sending a clear message in support of regulating tech giants such as Amazon, Apple, Google, and Meta, Facebook’s parent company. This landmark decision for the proponents of a more regulated tech industry could have far-reaching consequences for the future of innovation and competition in the digital space.

The tech giant has signed its fourth 10-year deal to bring some of the most beloved gaming franchises, including Call of Duty, World of Warcraft, Halo, and Forza, to a whopping 150 million more players across various cloud gaming services. This is also a welcome step as Microsoft plans to build a mobile games store to take on its rivals Google and Apple.

As the clock ticks down for Microsoft’s mega-merger with gaming behemoth Bethesda, all eyes are on the European Commission in Brussels, who have until May 22 to deliver their verdict. To sway the Commission’s decision in their favor, Microsoft is leaving no stone unturned and is expected to strike more deals with cloud gaming companies in the coming days. Brace yourself for a high-stakes showdown as Microsoft battles it out to secure the future of gaming as we know it!

Source: Microsoft President Tweet

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