Twitter finally seems to be getting a competitor and a run for its money in the social media micro blogging market as Post, a publisher-focused Twitter alternative launches to public. The highly anticipated and so talked about Twitter alternative concentrates towards recasting the way publishers engage with their audience and how they should monetize their niche.
Ever since Elon Musk took over Twitter and procured Twitter’s control under his thoughtful constraints, many started to look for a new platform to read and discuss the ready information, news, share their own thoughts and interact with their followers. With an eye on the market, the startup put the pedal to the metal and started working to cater to the igniting demand of Twitter’s upset users.
However, with Post’s unique approach, it is poised to disrupt the social media landscape and provide a fresh and more tailored alternative where publishers can generate revenue from micropayments, and that appears with the intention that it does not want to limit its potential and fame just as a Twitter clone.
It could monetize news from conventional media outlets and also encompass articles that would otherwise be inaccessible for all due to subscription-based paywalls. Other forms of media, like subscription newsletters, and free, or ad-supported content available elsewhere would also be a part of the drive.
Noam Bardin, Post’s founder and CEO, who was previously the CEO of Waze at Google recently shed light on Post’s business model by explaining that publishers partnered with Post discovered that readers want to read news in a more streamlined manner rather than getting diverted towards ads and in-house promos throughout the news feed, auto-playing videos, ad-banners clicking on which drives the reader to external websites that collect user data without their knowledge and consent.
Post aims to create a more user-friendly news platform that prioritizes the reader’s experience and reach a wider audience without publishers compromising their content or integrity. Post’s website launched in November 2022 into a closed beta with 650,000 people on its waitlist over time. With the 430,000 new users who actually created an account, Post has now stepped into its public beta period.
At one side where Twitter’s staunch and orthodox moves to cut down their verified badges for being unpaid is brewing a rage among publishers, Post is offering to pay them for publishing their news via its platform. It is known that currently Post has 25 premium publishers on board while several hundred on various stages.
At the launch, Post signed up with The Boston Globe, The Brookings Institution, Fortune, The Independent, Insider, LA Times, NBC News, Politico, ProPublica, Reuters, Semafor, SF Chronicle, MIT Technology Review, USA Today, Wired, World Politics Review, and Yahoo Finance.
As said by Bardin, the average CPMs publishers gain $25 for a paid post from Post’s platform. The highest article got $300 CPM. In addition to that, publishers are also generating an average of $1.30 CPMs from free posts in the form of donations and tips.
Overall, Post’s business model is centered around providing a high-quality news experience that puts both the reader and the publisher first and before ad-agencies. Towards a new beginning, as Post, a publisher-focused Twitter alternative launches to public, we are eager to see where the market for Twitter flows.