After revolutionizing the streaming industry and becoming a household name, Netflix has decided to shut down its original DVD business. The company, which started as a DVD-by-mail service in 1998, has announced that it will no longer ship DVD by mail to its customers. With the rise of digital content, Netflix’s DVD business has become increasingly obsolete, and the company has been gradually phasing it out over the years.
Netflix’s DVD business, which began in 1998, was the company’s original business model. It allowed customers to order DVDs by mail and return them at their convenience without incurring any late fees. The service quickly became popular, and by 2005, Netflix had shipped over a billion DVDs.
However, as streaming technology improved and became more widespread, Netflix began to pivot towards streaming and invested heavily in its streaming platform. The DVD business continued to decline, and the company started phasing it out in 2011.
Netflix made this announcement in its official blog saying, “Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to streaming. From the beginning, our members loved the choice and control that direct-to-consumer entertainment offered: the wide variety of the titles and the ability to binge watch entire series.”
Now, after 25 years, Netflix has decided to shut down its original DVD business. This move marks the end of an era for Netflix, which disrupted the traditional video rental industry and paved the way for the rise of streaming.
Also, the company revealed that they will be shipping the last of the discs on September 29,2023. It also thanked its DVD members and staff saying, “We feel so privileged to have been able to share movie nights with our DVD members for so long, so proud of what our employees achieved and excited to continue pleasing entertainment fans for many more decades to come.”
Source: Netflix Newsroom