Facebook and Instagram are now one of the most predominant social media platforms. An unparallel rise in the popularity of these two giants of Meta has also risen the question of user security and privacy. To counter this issue a decision by Meta to centralize apps and privacy settings across its platforms was made public by Meta in the Newsroom section of its official website.
Accounts Centre Role in this Step
People who use numerous applications may find it simpler to manage their settings now that things like personal information, passwords and security, and ad preferences are all housed in one location which is Accounts Center. This will be a revolutionary step as it would save a lot of time on the user’s part and at the same time it will be easier for the company to maintain the details of a user efficiently.
Bringing Ad Preference to Accounts Centre
Advertisements have been an active part of the discussion because of their ability to track your activity. But with ad preference, Some of the ad settings features are being improved by Meta so that users may better understand and control how ads are shown when using our technology. By linking your Facebook and Instagram accounts to the same Accounts Center, you can easily maintain consistency with your ad preference selections across both platforms.
How will Data be Now Shared with Ad Partners
Meta is now working on updating activity data which will now be known as Activity Information. This will make it simple for users to comprehend how the advertising they see are powered by their activity sent from other platforms. To provide users with more control Meta is looking at new ways to enable consumers to view more advertisements about the topics that interest them and lesser of those that don’t. This step by Meta to centralize apps and privacy settings across its platforms will help to build great trust and a safer future for its users.