Can a failed idea be improved into something that works? That is one of the first questions that came to mind when we heard about the news from Mark Zuckerberg. As per the broadcast by him revealing, Meta is testing paid verification for Facebook and Instagram for $11.99 per month.
Even after the tragedy of Twitter Blue and the turmoil it lead to, Meta has decided to release Meta Verified. In a message on Meta Channel, a Broadcast on Instagram by CEO of Meta Mark Zuckerberg, he posted a message, saying, “This week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” Zuck further added, “This new feature is about increasing authenticity and security across our services.”
In a blog post Meta stated, “As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic”. Further in the article, Meta revealed the feature of the new verification system.
- A verified badge, confirming you’re the real you and that your account has been authenticated with a government ID.
- More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.
- Help when you need it with access to a real person for common account issues.
- Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations.
- Exclusive features to express yourself in unique ways.
Instagram and Facebook is to roll out Meta Verified by later this week through direct purchase on Instagram and Facebook, People can purchase a monthly subscription for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.
When a social media platform is free of cost, the user’s attention is what the platform is looking for. So they can show them ads and earn money from that. If platforms like Facebook, Instagram, and Twitter start charging money for features like verification, will the users still get advertisements? If they will, what more features will these companies roll out to make their users shed more money? Stay tuned with TechCult to stay updated.
Source: Meta Newsroom