Instagram’s highly anticipated Twitter competitor, Threads, has gone live on the web before its official launch. Although the app is slated to release on iOS tomorrow, eager users can already explore its web interface, offering a sneak peek into what to expect from the full Threads experience. Brands, creators, and a select group of testers, including Meta CEO Mark Zuckerberg himself, have been granted early access, generating excitement among social media enthusiasts. With its basic functionality and future plans for Fediverse integration, Threads has the potential to shake up the social media landscape.
Early Access and Features:
Currently, the interface offers a straightforward approach to viewing threads, with options to like, comment, repost, and share content. However, users are encouraged to download the mobile app for a complete experience. While those in unsupported countries, such as EU markets, can only view threads for now, the platform resembles Twitter, allowing users to explore an account’s main posts alongside the full reply history.
Exclusive Access for Testers:
A select group of individuals, including prominent brands like Netflix, and Instagram itself, have been granted early access to Threads. Meta CEO Mark Zuckerberg has already created his first thread using the app, while Netflix US, has garnered nearly 400 followers. It is evident that only a few thousand testers have had the opportunity to explore Threads thus far, indicating its exclusivity during this initial phase.
Here are some content creators who had early access to #Threads 👀
— Alessandro Paluzzi (@alex193a) July 5, 2023
Anticipation Amid Twitter Turmoil
Threads is entering the social media scene at a tumultuous time for Twitter. Recent restrictions, including the blocking of unregistered users from viewing tweets and temporary rate limits, have caused disruption. Furthermore, major changes to the popular TweetDeck platform were rolled out after it experienced significant issues. Instagram’s Threads presents an opportunity for users seeking an alternative and fresh social media experience, potentially enticing disgruntled Twitter users.
While the web interface offers basic functionality, the promise of Fediverse integration and the ability to interact with individuals across different platforms adds an exciting dimension to Threads. As social media enthusiasts eagerly await its release, Instagram’s foray into the world of threaded conversations presents a potential game-changer in the evolving landscape of online communication.
Source: Threads Website