Are you seeking ways to enhance the marketing and analytical capabilities of your Shopify store? If that’s the case, consider adding Facebook (now Meta) Pixel to your online store. It can be a game-changer! However, if you’re unsure how to add it, we are here to assist you with that. In this article, we will guide you on how to add Facebook or Meta Pixel to Shopify in detail.
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How to Add Facebook Pixel to Shopify
The Facebook Pixel (Meta Pixel) is a piece of code that enables you to advertise your product or online store on Facebook. It helps you track user interactions with your ads, optimize ad delivery, and measure the success of your marketing efforts with detailed analytics.
You can add Meta Pixel to Shopify by using:
- Facebook page
- Facebook Business account
- Shopify account
Creating and using your business account, you can create a Meta Pixel, which can then be linked to your Shopify store.
So, to learn how to add a Facebook or Meta Pixel to Shopify, you can follow these steps:
1. Open your PC browser and visit the Facebook Business Log In page.
2. Enter your Email address/phone number as well as Password and click on Log in.
3. From the left pane, select your Business account.
4. Click on the Hamburger menu icon.
5. Click on the Business settings option.
6. From the left pane, click on Pixels under Data sources.
7. Click Add to create a new Facebook/Meta Pixel code and later add it to your Shopify store.
8. Enter the desired Pixel name and click on Continue.
9. Open a new tab in your browser and visit the Shopify Log in page and Log in to your account.
10. Click on the target store that you want to connect with Meta Pixel.
11. From the left pane, click Online Store.
12. Click on the Preferences option.
13. Scroll to the Facebook Pixel section and click on the Set up Facebook option.
14. Click on Add app to further add your Facebook/Meta pixel to the Shopify store.
15. Click Add sales channel from the top right corner.
16. Click on the Start setup option.
17. Click Connect account and allow your Facebook account to connect with Shopify.
18. Click on the Connect option to connect your desired Facebook business account.
19. Select the audience traffic to MAXIMUM and click Save.
20. Select the created pixel and click on Connect next to it.
21. Click on the I agree checkbox to accept the terms.
22. Click Submit for review to finalize the setup.
Wait for the setup finalization process, and after a while, your Shopify store will be linked to your Facebook/Meta Pixel.
How Do I Add a Meta Pixel (Facebook Pixel) to My Shopify Store?
Read and follow the steps mentioned in the above heading to learn to add Meta or Facebook Pixel to your Shopify store.
Where Can I Find My Facebook Pixel on Shopify?
Finding the Facebook or Meta Pixel option on Shopify is simple. After logging in to your Shopify account, follow these steps:
1. Go to Shopify Log in page and Log in with admin credentials.
2. From the left pane, select Online Store.
3. Then, choose Preferences.
4. Scroll down to see the added pixel in the Facebook Pixel section.
Where Can I Locate the Facebook Pixel Option on Shopify?
You can follow the steps mentioned in the above heading to learn where to locate the Facebook or Meta Pixel option on your Shopify account.
Should You Add the Facebook Pixel to Shopify?
Adding FB or Meta Pixel to Shopify offers numerous advantages for your online business, including:
- Enhancing your advertising capabilities and tracking its performance.
- Monitoring purchases and user activities in your Shopify store.
- Gaining insights to optimize your marketing strategies.
- Building a targeted audience for your store.
Adding Facebook Pixel will benefit your online store in every aspect.
Is It Beneficial to Add Facebook Pixel to Shopify?
Yes, adding Meta Pixel (FB Pixel) to your Shopify store can significantly improve your marketing efforts. It also helps to provide valuable insights to optimize your advertising strategies, leading to better results and a more successful online business.
Through this tutorial, we hope you now have a better understanding of how to add a Facebook Pixel to Shopify. With these valuable insights, you can easily enhance your business’s online presence. If you have any questions or suggestions about this blog, leave them in the comment section below. Stay tuned for more guides!
