Picture this: you’re a developer with a great app, but you’re struggling to get the visibility it deserves. Well, Google might have just thrown you a lifeline. Google has started experiments with a new Play Store Ad slot to advertise apps before its I/O developer conference. It could provide prime real estate for your app marketing efforts.
Google is upping its game in the app marketing arena by testing a new ad slot on its Play Store search menu. This exciting move gives app developers the chance to take advantage of some prime virtual real estate, potentially expanding Google’s Play Store search ads business.
According to a few users on Telegram, the Google Play Store is starting to show ads for apps in the search screen.
Is anyone else seeing this? I've only heard two users report this so far. pic.twitter.com/j32RpBIWBq
— Mishaal Rahman (@MishaalRahman) April 25, 2023
As pointed out by Freelance journalist Mishaal Rahman, “According to a few users on Telegram, the Google Play Store is starting to show ads for apps in the search screen.” His suspicion was backed by many others who conveyed their dismay over these ads. Many of them point out how Xiaomi was criticized for including ads as well.
Remember when Xiaomi was criticised for including ads?
What do you wanna tell about this? pic.twitter.com/cbh5S53PWW
— Anoop Varghese (@imbibingnoob) April 24, 2023
Similar to Apple’s successful ad slot in its App Store search tab, this game-changing addition includes app recommendations and labeled ads that are already being noticed by eager users worldwide. Interestingly, this test comes at a time when Google is offering reduced fees for third-party billing options.
This means that the introduction of the new Play Store search Ad slots could significantly impact Play Store revenues if it’s broadly rolled out. Industry experts have predicted that Apple’s App Store ad slots could generate over a billion in revenue, and Google’s Play Store Ads business is likely to be a similarly sizable figure. So, watch this space for exciting developments!
And it’s not just any old ad slot. This game-changing addition is similar to the one that Apple introduced last year, which has already generated over a billion in revenue for the tech giant. Experts predict that Google’s version could do the same, making it a huge opportunity for savvy developers and marketers.
But it’s not just about the money. As Google experiments with a new Play Store ad slot to advertise apps, this could give app developers a massive advantage over their competitors by offering them a new way to showcase their apps to eager users worldwide. And with Google investing heavily in machine learning and AI technology to improve ad targeting and relevance, your app could be in front of the right people at just the right time. Google may soon roll out this feature to all its users along with end-to-end encryption to authenticator.
Source: User Tweet
