There is a new addition to the list of technopreneurs who are critical of AI’s future. Google CEO Sundar Pichai has emphasized the importance of regulating artificial intelligence (AI) to prevent any potential harm it may cause. In an interview on 60 Minutes, Pichai discussed the urgent need to deploy AI technology in a beneficial way while avoiding the risks of its misuse. He says AI can be harmful if deployed wrongly.
Despite Google being one of the leaders in AI development, Pichai admits that they don’t have all the answers yet, as the technology is moving quickly. He is cautious about deploying AI technology too rapidly, pointing to the lessons learned from OpenAI ChatGPT.
Google is now trying to catch up in incorporating generative AI technology into its products. This is software that can create text, images, music, or video based on user prompts. However, Pichai warns against being swept up in the competitive dynamics of the industry, stressing the importance of taking a responsible approach to AI.
One of the risks associated with generative AI is deepfake videos, where individuals can be portrayed uttering remarks that they did not make. Such pitfalls highlight the need for regulation, according to Pichai. “Anybody who has worked with AI for a while, you know, you realize this is something so different and so deep that we would need societal regulations to think about how to adapt,” he said.
Former Google CEO Eric Schmidt also warned of the need for global tech companies to come together to develop appropriate guardrails and standards, noting that any slowdown in development would simply benefit China. As the industry moves rapidly forward, Pichai acknowledges the need for responsible and well-regulated AI technology to be developed to ensure its beneficial use.
Source: The 60 Minutes Interview