Celebrating 100 years of Disney storytelling Snapchat and Disney have come together in an unprecedented Augmented Reality collaboration. The collaboration will be unveiled at the prestigious Cannes Lions Festival, captivating attendees with its immersive exhibit that captures the wonder and magic of Disney.
Snapchat, known for its industry-leading AR technology, has leveraged its expertise to create a unique experience that allows guests to interact with iconic Disney stories like never before. Visitors will embark on a journey that spans multiple generations, as they are transported into the worlds of Disney’s most cherished franchises.
1. Prepare to blast off through space with the Guardians of the Galaxy
Embark on an electrifying escapade with the adored Guardians of the Galaxy as they spring to life through Snapchat AR, interacting with you in a mesmerizing journey. With customized costumes for every participant, prepare for a personalized and lifelike encounter that elevates thrills and immersion to unprecedented heights.
2. Meet the charming characters of Disney’s latest movie, Elemental.
Disney fans will be given a unique AR experience on Snapchat, by introducing characters from the studio’s latest film, Elemental. Using Snapchat’s cutting-edge AR technology, these lovable animated figures will spring to life, enchanting audiences with their lifelike presence.
3. Go on an Adventure with Avatar: The Way of Water
For those seeking an aquatic adventure, the exhibit will transport guests to the majestic oceans of Pandora, inspired by James Cameron’s groundbreaking film, Avatar: The Way of Water. Here, the power of Snap AR will bring the underwater world to the surface, allowing visitors to explore the awe-inspiring depths and encounter the incredible creatures that inhabit this mesmerizing realm.
4. Experience the Mandalorian Universe with Snap AR
Exiting hyperspace, visitors will find themselves on a desert planet from the popular Disney Plus series, The Mandalorian. Surrounded by the show’s distinct environment, attendees will have the opportunity to delve deeper into the Star Wars universe and interact with its iconic characters.
5. Get an Exclusive Sneak Peek into the Upcoming Disney Project, Wish
Lastly, guests will have a sneak peek into Disney’s upcoming film, Wish, where they will discover how wishes are granted in this highly anticipated magical tale. With the aid of Snapchat’s AR technology, visitors will be transported into the heart of this enchanting story, creating an immersive and unforgettable experience.
Jessica Intihar, SVP of Digital Marketing at Walt Disney Studios, expressed her excitement about the collaboration, stating, “As Disney celebrates 100 years, we’re very excited to partner with Snap to bring this immersive and innovative experience to life at Cannes Lions. Snapchat’s cutting-edge technology continues to open up new ways to experience and engage with our stories.”
As Snapchat and Disney unveil unprecedented Augmented Reality collaboration, the exhibition exemplifies the ever-evolving landscape of storytelling, where technology acts as a catalyst to enhance engagement and create truly transformative experiences truly celebrating the company’s 100 years of legacy. This immersive exhibit demonstrates the potential of AR to give audiences a close experience with their favorite fictional characters, allowing them to engage with beloved characters on a whole new level.
Visitors at Cannes Lions will undoubtedly be captivated by this extraordinary collaboration between Snapchat and Disney, and it’s safe to say that fans around the world eagerly await the opportunity to step into the enchanting worlds of their favorite Disney tales through the power of Augmented Reality.
Source: Snapchat Newsroom
